stdClass Object
(
    [id] => 16537
    [paper_index] => 202506-15-022409
    [title] => LEVERAGING SOCIAL MEDIA FOR STRATEGIC BUSINESS GROWTH: INSIGHTS FROM UZBEKISTAN'S SMEs
    [description] => 
    [author] => Tulaboyev A.Q., Xaitbayeva L.T., Xudoyorova M.M.
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => June
    [volume] => 13
    [issue] => 6
    [file] => fm/jpanel/upload/2025/June/202506-15-022409.pdf
    [abstract] => This study explores the transformative role of social media in the business strategies of Uzbekistan’s small and medium-sized enterprises (SMEs), focusing on engagement, branding, and sales. Through qualitative case studies, it highlights platform-specific practices, challenges, and impacts on performance, providing actionable insights for leveraging digital tools in evolving market landscapes. This expanded analysis incorporates a broader review of digital transformation in emerging economies, a more detailed methodological framework, and a richer presentation of results, including supplementary data on platform-specific ROI and audience engagement trends. The findings underscore the critical need for agile and data-driven social media strategies to navigate the complexities of the digital age.
    [keywords] => Social media, Business Strategy, SMEs, Digital Marketing, Customer Engagement, Branding, Influencer Marketing, Digital Transformation, Emerging Economies 
    [doj] => 2025-06-13
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 3
    [journal_id] => 15
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => International Journal of Asian Economic Light (JAEL)
    [short_code] => IJAR
    [eissn] => 2277-7741 
    [pissn] => 
    [home_page_wrapper] => images/products_image/10.JAEL H.png
)
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