stdClass Object ( [id] => 16927 [paper_index] => 202506-15-022776 [title] => A STUDY ON THE ROLE OF AI IN TRANSFORMATION OF HUMAN RESOURCE PRACTICES TOWARDS SELECTED SERVICE SECTOR ORGANIZATIONS [description] => [author] => Dr. Neelam Pandey [googlescholar] => [doi] => [year] => 2025 [month] => July [volume] => 13 [issue] => 7 [file] => fm/jpanel/upload/2025/July/202506-15-022776.pdf [abstract] => This study investigates the transformative role of Artificial Intelligence (AI) in reshaping Human Resource (HR) practices within selected service sector organizations. With the growing demand for data-driven decision-making, AI has emerged as a powerful tool to optimize HR functions such as recruitment, performance appraisal, reward management, and training and development. The research adopts a mixed-method approach, combining quantitative analysis through structured surveys and qualitative insights from HR professionals. Statistical tests revealed a significant impact of AI on recruitment processes, performance appraisal, and reward management, while training and development showed no statistically significant relationship. The study highlights the benefits of AI in improving efficiency, reducing bias, and enabling personalized HR solutions, while also addressing challenges such as ethical concerns and uneven adoption. These findings suggest that although AI is actively shaping key HR areas, strategic planning and cultural readiness are essential for its successful integration. The study contributes to understanding the evolving intersection of AI and human resource management in the service industry. [keywords] => [doj] => 2025-07-12 [hit] => [status] => [award_status] => P [orderr] => 1 [journal_id] => 15 [googlesearch_link] => [edit_on] => [is_status] => 1 [journalname] => International Journal of Asian Economic Light (JAEL) [short_code] => IJAR [eissn] => 2277-7741 [pissn] => [home_page_wrapper] => images/products_image/10.JAEL H.png ) Error fetching PDF file.