The whole of a consumers attitude, preference, intentions, and decisions regarding their behavior in the marketplace makes up their buying behavior. One of the key consumer behaviors is impulsive purchase. It is an impulse decision made right before a purchase to acquire a good or service. At least once in our lives, every single person has succumbed to impulsive shopping. We have all purchased items that we truly did not need. We made this purchase because we loved the products shape, color, pricing, and other characteristics. Impulsive purchasing is what this is.