ABSTRACT Purpose:This study helps us to know about the impact of artificial intelligence on higher education .With the help of SWOT analysis , PESTLE analysis and other alternatives for AI. Design:Study information is gathered from the secondary data from Published papers like Research gate, and Google Scholar. The study is done by analysing through SWOT analysis, brand bullseye, and competitors of Britannia company. Findings:In this study we learnt that AI remains inhuman .The chances to outsmart are high.Till the date government have not implemented AI in the workings of the Government.It is beneficial if we go on implementing it in the automobile industry .It also improves the working of the employees ,reduces the workload,work life balance etc. It also increase the workplace productivity Originality:This study helps us to know about Artificial Intelligence applications in higher education. Paper type: Case study