REVIEW ON SHAKEN AND STIRRED: A CONTENT ANALYSIS OF WOMEN'S PORTRAYALS IN JAMES BOND FILMS
Chen Xiaozhen
Department of Foreign Languages, Lishui University, Lishui City, 323000, Zhejiang Province, China
Abstract
This study aims to explore three basic terms--genre, mode of mass communication, and culture, and their application in research by reviewing the paper Shaken and Stirred: A Content Analysis of Womens Portrayals in James Bond Films. The study finds that Bond girls are portrayed to be well-shaped, slim and enchanting beauty with predictable sexual interactions or a waiting-to-be-rescued fate in Bond movies. With the mere transmission mode of communication, audiences are believed to be influenced by such portrayal and thus change their behavior. Generally, Bond girls are a cultural reflection of male-dominated society with an objectification of women.
Keywords: Review, Genre, Mode of mass communication, Culture
Journal Name :
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EPRA International Journal of Environmental Economics, Commerce and Educational Management
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Published on : 2023-10-23
Vol | : | 10 |
Issue | : | 10 |
Month | : | October |
Year | : | 2023 |