stdClass Object ( [id] => 11580 [paper_index] => 202310-06-014706 [title] => REVIEW ON SHAKEN AND STIRRED: A CONTENT ANALYSIS OF WOMEN'S PORTRAYALS IN JAMES BOND FILMS [description] => [author] => Chen Xiaozhen [googlescholar] => https://scholar.google.co.in/scholar?cluster=9752231617831796837&hl=en&as_sdt=0,5 [doi] => https://doi.org/10.36713/epra14706 [year] => 2023 [month] => October [volume] => 10 [issue] => 10 [file] => 311pm_7.EPRA JOURNALS 14706.pdf [abstract] => This study aims to explore three basic terms--genre, mode of mass communication, and culture, and their application in research by reviewing the paper Shaken and Stirred: A Content Analysis of Womens Portrayals in James Bond Films. The study finds that Bond girls are portrayed to be well-shaped, slim and enchanting beauty with predictable sexual interactions or a waiting-to-be-rescued fate in Bond movies. With the mere transmission mode of communication, audiences are believed to be influenced by such portrayal and thus change their behavior. Generally, Bond girls are a cultural reflection of male-dominated society with an objectification of women. [keywords] => Review, Genre, Mode of mass communication, Culture [doj] => 2023-10-23 [hit] => 1537 [status] => y [award_status] => P [orderr] => 7 [journal_id] => 6 [googlesearch_link] => https://www.google.com/search?q=REVIEW+ON+SHAKEN+AND+STIRRED%3A+A+CONTENT+ANALYSIS+OF+WOMEN%27S+PORTRAYALS+IN+JAMES+BOND+FILMS+Chen+Xiaozhen&rlz=1C1CHBD_enIN959IN959&sourceid=chrome&ie=UTF-8 [edit_on] => [is_status] => 1 [journalname] => EPRA International Journal of Environmental Economics, Commerce and Educational Management [short_code] => IJCM [eissn] => 2348-814X [pissn] => [home_page_wrapper] => images/products_image/6.ECEM.png ) Error fetching PDF file.