stdClass Object
(
[id] => 11580
[paper_index] => 202310-06-014706
[title] => REVIEW ON SHAKEN AND STIRRED: A CONTENT ANALYSIS OF WOMEN'S PORTRAYALS IN JAMES BOND FILMS
[description] =>
[author] => Chen Xiaozhen
[googlescholar] => https://scholar.google.co.in/scholar?cluster=9752231617831796837&hl=en&as_sdt=0,5
[doi] => https://doi.org/10.36713/epra14706
[year] => 2023
[month] => October
[volume] => 10
[issue] => 10
[file] => 311pm_7.EPRA JOURNALS 14706.pdf
[abstract] => This study aims to explore three basic terms--genre, mode of mass communication, and culture, and their application in research by reviewing the paper Shaken and Stirred: A Content Analysis of Womens Portrayals in James Bond Films. The study finds that Bond girls are portrayed to be well-shaped, slim and enchanting beauty with predictable sexual interactions or a waiting-to-be-rescued fate in Bond movies. With the mere transmission mode of communication, audiences are believed to be influenced by such portrayal and thus change their behavior. Generally, Bond girls are a cultural reflection of male-dominated society with an objectification of women.
[keywords] => Review, Genre, Mode of mass communication, Culture
[doj] => 2023-10-23
[hit] => 2296
[status] => y
[award_status] => P
[orderr] => 7
[journal_id] => 6
[googlesearch_link] => https://www.google.com/search?q=REVIEW+ON+SHAKEN+AND+STIRRED%3A+A+CONTENT+ANALYSIS+OF+WOMEN%27S+PORTRAYALS+IN+JAMES+BOND+FILMS+Chen+Xiaozhen&rlz=1C1CHBD_enIN959IN959&sourceid=chrome&ie=UTF-8
[edit_on] =>
[is_status] => 1
[journalname] => EPRA International Journal of Environmental Economics, Commerce and Educational Management
[short_code] => IJCM
[eissn] => 2348-814X
[pissn] =>
[home_page_wrapper] => images/products_image/6.ECEM.png
)
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