Consumers’ needs and their usage (consumption) pattern have been changing from time to time. Consumers need have transformed from product experiences to the personal experiences with the each and every product they use. This research article aims to analyse the cross- shopping behaviour exhibited by the Coimbatorians and to understand what are the criterions that influences their online and off-line physical shopping practices. The data needed for the conduct of this study were collected both online and in-field survey method. Needed data were collected from 300 (online cum retail store shoppers) shoppers living in Coimbatore city. The study elucidated the nature of differences felt by the retail consumers’ while shopping at physical (brick -mortal) retail store and from online retail websites through adoption of webrooming and storerooming searches. Storeroomers enjoys the feasibility of availing different options for making their payments, attracted by social media /online promotions, enjoy door step delivery, reviews experts’ opinion and recommendations, buy useful products online and also enjoy high end after sales services. The study concluded that large portion of sample subjects have claim difference experience between virtual shopping and shopping in retail stores i.e., more convenient, experiences with the product assessment, price cum offers and discounts, payment options and time consuming are found to be factors that influencing shopping at retail stores or online stores.