FACTORS INFLUENCING CULTURAL HERITAGE KNOWLEDGE SHARING AMONG YOUTH: SPECIAL REFERENCE TO AHMEDABAD CITY


Shruti Shukla
Research Scholar , Department of Commerce, University of Gujarat, Ahmedabad, India.
Abstract
Purpose – In this Paper, we have discussed about the knowledge sharing concept of cultural heritage and the essential factors which influence the same. This paper aims to examine the factors that influence cultural heritage knowledge sharing among youth in Ahmedabad district of Gujarat. The study determines to find out various factors that are influencing the sharing of cultural heritage knowledge among the Ahmedabad youth. It is found that reward and recognition was the prime factor in sharing CHK among the Ahmedabad youth. Design/methodology/approach Data was collected from 150 Ahmedabad youth from Gujarat state through a survey-based questionnaire. Data screening and reliability tests were carried out to confirm the validity and reliability of the instruments, factor analysis was carried out to check the stated hypotheses. Findings – From factor analysis, three major factors i.e. Rewards and Recognition, enjoy helping for developing good relationship, Self-efficacy and reciprocity were identified which influence knowledge sharing with each other. The study indicates that “rewards and recognition” is one of the major factors which influence the cultural heritage knowledge sharing. Originality/value – This study determines to identify the various factors that are influencing on sharing of cultural heritage knowledge among the Ahmedabad youth. It is found that reward and recognition was the prime factor in sharing Cultural heritage knowledge among the Ahmedabad youth.
Keywords: Knowledge sharing, Cultural heritage knowledge, Factors influencing knowledge sharing,
Journal Name :
EPRA International Journal of Environmental Economics, Commerce and Educational Management

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Published on : 2024-08-14

Vol : 11
Issue : 8
Month : August
Year : 2024
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