A CONCEPTUAL ANALYSIS OF CONSUMER AWARENESS AND ECO-FRIENDLY PRODUCTS
Krishnaveni.U.J, Kaveya.P
IGNOU, Trivandrum Regional Centre, Trivandrum, Kerala, India
Abstract
Green products, commonly referred to as eco-friendly items, are typically manufactured using sustainable, locally sourced, non-toxic materials. Being environmentally conscious makes one's surroundings less hazardous for nearby animals and other people. Eco-friendly or "green" items play a major part in environmental preservation. Therefore, it is necessary to promote green products.The majority of people have a propensity of buying eco-friendly goods including paper bags, pottery, handicrafts, solar lights, solar heaters, and other
Keywords: Eco-friendly products, Sustainable development, Green marketing
Journal Name :
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EPRA International Journal of Environmental Economics, Commerce and Educational Management
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Published on : 2024-09-30
Vol | : | 11 |
Issue | : | 9 |
Month | : | September |
Year | : | 2024 |