In today's digital age, marketing through various media channels has become a crucial strategy for businesses to reach their target audience effectively. This study aims to investigate the impact of marketing through media on consumer behavior, brand perception, and overall business success. Marketing is the cornerstone of any successful business strategy, serving as the conduit between products or services and target consumers. This study aims to encapsulate the multifaceted landscape of marketing, channels, and impacts on consumer behavior, conveying information through networks.