stdClass Object
(
    [id] => 14201
    [paper_index] => 202410-06-018791
    [title] => BREAKING BOUNDARIES- WOMEN'S ECONOMIC EMPOWERMENT IN E-COMMERCE-A CASE STUDY APPROACH
    [description] => 
    [author] => Ms. Vishva Shah, Prof. (Dr.) Manoj Shah 
    [googlescholar] => 
    [doi] => 
    [year] => 2024
    [month] => October
    [volume] => 11
    [issue] => 10
    [file] => fm/jpanel/upload/2024/October/202410-06-018791.pdf
    [abstract] => Purpose: The aim of this research is to examine the specific challenges that female entrepreneurs experience in the e-commerce industry, as well as the achievements of the female-owned company Nykaa and to explore the strategies used by Nykaa's owner to conquer challenges in the e-commerce industry. E-commerce is the vehicle through which a nation's economy grows and women entrepreneurs contribute significantly to the economy. Women business owners are well-positioned to take full advantage of this digital opportunity. Approximately 20% of the 63 million micro, small, and medium-sized enterprises (MSMEs) in India are owned by women.
Methodology: Descriptive analysis has taken for this study and for that secondary data has to be taken from journal articles, websites etc. Statistical techniques are taken like CAGR.
Findings: Nykaa's net worth decreased in 2018 and 2019, but a positive trend starting in 2020 suggests a recovery and improvement in profitability. The organizational, financial, technological, and behavioral barriers that stand in the way of women entrepreneurs’ achievement in online business were identified by this study.

    [keywords] => E-commerce, Women Empowerment, Organizational barrier
    [doj] => 2024-10-31
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 6
    [journal_id] => 6
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Environmental Economics, Commerce and Educational Management 
    [short_code] => IJCM
    [eissn] => 2348-814X
    [pissn] => 
    [home_page_wrapper] => images/products_image/6.ECEM.png
)
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