stdClass Object
(
    [id] => 14800
    [paper_index] => 202501-06-019781
    [title] => GENERATIONAL MARKETING- A DEEP DIVE INTO BEHAVIOR AND CHARACTERISTICS OF GENERATION Z
    [description] => 
    [author] => Dr S Nataraj,P Shivanna 
    [googlescholar] => 
    [doi] => https://doi.org/10.36713/epra19781
    [year] => 2025
    [month] => January
    [volume] => 12
    [issue] => 1
    [file] => fm/jpanel/upload/2025/January/202501-06-019781.pdf
    [abstract] => In the contemporary business environment, digital marketing is a significant factor influencing behavior and decision-making. We believe that Generation is one demographic that has drawn our attention and is significantly impacted by digital marketing. A sizable and significant consumer base, Generation Z was selected as the research's target generation and category. Since the group was born amid the digital revolution, they are often referred to as digital natives. Generation Z is a socially conscious generation that places a high value on sustainability, mental health, and racial fairness while using technology to influence consumer behavior. To draw people in and keep them as a partner, it is seen to be crucial to comprehend their habits, behaviors, characteristics, and preferences.The research is mainly focused on the behaviors, characteristics and relationship of generation Z and also focused on measure the behaviors and characteristics of generation Z.
    [keywords] => Behavior , Digital Marketing, Generation Z. 
    [doj] => 2025-01-11
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 3
    [journal_id] => 6
    [googlesearch_link] => 
    [edit_on] => 2025-01-11 21:09:19
    [is_status] => 1
    [journalname] => EPRA International Journal of Environmental Economics, Commerce and Educational Management 
    [short_code] => IJCM
    [eissn] => 2348-814X
    [pissn] => 
    [home_page_wrapper] => images/products_image/6.ECEM.png
)
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