The research paper investigates the influence of meme culture on brand perception, emphasizing how meme marketing can enhance consumer engagement and relatability. As digital communication evolves, memes have become essential tools for brands to connect with audiences through humor and cultural relevance. A survey of approximately 100 respondents revealed demographic factors, social media usage, and motivations for sharing memes. Results indicated that effective meme marketing strategies significantly improve brand relatability and emotional connections, which in turn influence consumer purchase intentions.