The study aims at assessing the impact of resealable packages on the consumption behaviour of consumers. It is an attempt to give an awareness about the fact that packaging innovation aligns with the growing demand for sustainable and convenient solutions, a positive impact on both consumers sand environment. The data were elicited from the respondents using structured questionnaire. The ANOVA test was used to test the hypothesis formulated for the study. It is found that there is no significant difference of demographic features such as age, gender and income on the purchase decision of resealable products. The findings of the study suggest that the use of resealable packages plays a crucial role in shaping consumers behaviour and can have a positive effect on both individuals and environment.