This study explores how educational leaders at Rizal Memorial Colleges, Inc. apply marketing strategies to improve student enrollment. In today’s competitive academic landscape, especially among private institutions, attracting students has become a priority. To respond to this challenge, schools are now going beyond traditional promotions by using innovative and strategic approaches to marketing. Through in-depth interviews and a focus group discussion, the researcher gathered insights from selected leaders directly involved in the enrollment efforts. Findings reveal that effective marketing isn’t just about advertising programs—it also involves building strong connections with students, parents, and the wider community. They also shared how using data helps them adjust campaigns and align strategies with their goals. Collaboration between departments and a shared vision also play a big role in strengthening marketing efforts. The study offers practical insights that RMC and other educational institutions can use to improve their enrollment strategies. By understanding what works on the ground, school leaders can create more focused, student-centered campaigns. These strategies not only attract new students but also build lasting relationships that support long-term success in education.