Integrating Quality Education into higher education institutions remains critical. Amidst this challenge, I explored the viewpoints and standpoints of motivation and barriers to SDG adoption. I used a descriptive qualitative study employing in-depth interviews with four participants and a focus group discussion with four participants selected through purposive sampling. My findings highlight persistent barriers, such as limited stakeholder awareness, superficial engagement, and structural constraints, key enablers include strong institutional vision, accreditation requirements, and a commitment to social responsibility for SDG 4 adoption. I recommend mediating analysis using Barrier as a mediator on the correlation between motivation to apply and adopt SDG. Further, utilize the emerging sub-themes as indicators of quantitative study.