stdClass Object
(
    [id] => 16663
    [paper_index] => 202506-06-022715
    [title] => THE IMPACT OF EMOTIONAL INTELLIGENCE ON BRAND PERCEPTION: PSYCHOLOGICAL MECHANISMS AND MARKETING STRATEGIES
    [description] => 
    [author] => Pulatova Nigoraxon Nurullayevna
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => June
    [volume] => 12
    [issue] => 6
    [file] => fm/jpanel/upload/2025/June/202506-06-022715.pdf
    [abstract] => This paper explores how emotional intelligence influences consumer perception of brands, emphasizing the psychological mechanisms that shape emotional engagement, trust, and loyalty. Drawing on interdisciplinary research from psychology, neuroscience, and marketing, the study examines how emotionally intelligent consumers interpret brand signals, form affective attachments, and respond to emotionally resonant messaging. 
    [keywords] => Emotional Intelligence, Brand Perception, Consumer Emotion, Affective Marketing, Emotional Branding. Brand Trust.
    [doj] => 2025-06-20
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 28
    [journal_id] => 6
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Environmental Economics, Commerce and Educational Management 
    [short_code] => IJCM
    [eissn] => 2348-814X
    [pissn] => 
    [home_page_wrapper] => images/products_image/6.ECEM.png
)
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