Financial inclusion and women empowerment are critical components of sustainable socio-economic development. The Mahila Samridhi Yojana (MSY), introduced by the Government of India, aims to uplift women by providing them with financial assistance, credit facilities, and opportunities for income generation, particularly targeting women from economically weaker sections. The scheme not only encourages savings and entrepreneurial initiatives but also enhances women’s participation in economic activities, thereby promoting gender equality and self-relianceThis study focuses on assessing customer awareness of Mahila Samridhi Yojana in Avarampalayam, Coimbatore, a semi-urban locality characterized by a mix of industrial workers, small-scale entrepreneurs, and homemakers. The research intends to evaluate the level of knowledge, understanding, and utilization of the scheme among women beneficiaries in the region. By analyzing demographic factors such as age, education, occupation, and income, the study attempts to identify the extent to which the scheme has reached its target audience. Preliminary observations indicate that while government schemes like MSY hold great potential, awareness and accessibility remain major challenges. Many beneficiaries either lack adequate information about the scheme or face barriers in availing the benefits due to limited financial literacy, social constraints, or bureaucratic procedures. This study, therefore, highlights the gap between policy implementation and ground-level awareness. The findings are expected to provide valuable insights into the effectiveness of awareness campaigns, the role of self-help groups (SHGs), and the contribution of financial institutions in disseminating information. The study further emphasizes the need for targeted awareness programs, simplified procedures, and community-level interventions to ensure that women in areas like Avarampalayam can fully benefit from Mahila Samridhi Yojana, ultimately contributing to their economic empowerment and social well-being.