stdClass Object
(
    [id] => 18328
    [paper_index] => 202512-06-025199
    [title] => EXPLORING THE ECONOMIC IMPLICATIONS OF STORYTELLING IN HR PRACTICES: ITS ROLE IN ENHANCING EMPLOYEE ENGAGEMENT AND ORGANIZATIONAL CULTURE
    [description] => 
    [author] => Dr. N Subbukrishna Sastry, Dr. Manjula Mallya M
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => December
    [volume] => 12
    [issue] => 12
    [file] => fm/jpanel/upload/2025/December/202512-06-025199.pdf
    [abstract] => In recent years, storytelling has emerged as a powerful strategic tool within human resource (HR) management, extending beyond traditional communication methods to influence employee engagement, organizational culture, and ultimately, economic performance. The global shift toward purpose-driven and experience-cantered work environments has encouraged organizations to use narratives that connect employees emotionally with organizational goals and values. This research aims to explore the economic implications of storytelling in HR practices, focusing on how narrative-based strategies contribute to higher productivity, reduced turnover, and enhanced value creation.
Through an analytical approach, the study investigates the intersection of organizational communication, behavioural economics, and human capital development, examining how authentic stories shared by leaders and employees foster trust, motivation, and collective identity. The research also assesses the measurable outcomes of storytelling—such as improved employee retention, brand loyalty, and innovation capacity—that directly influence organizational profitability and sustainability.
By integrating qualitative insights with economic indicators, this study seeks to establish a framework that demonstrates how storytelling functions as both a cultural enhancer and an economic driver within modern organizations. 
The ultimate aim of the researchers in their research is to identify effective storytelling practices that not only shape a resilient and engaged workforce but also create tangible economic value, reinforcing storytelling as a strategic HR investment rather than a soft-skill initiative.

    [keywords] => Storytelling in HR Practices; Employee Engagement; Organizational Culture; Economic Implications; Behavioural Economics, Human Capital Development; Organizational Performance; Strategic HR Management; Workplace Motivation; Employee Retention
    [doj] => 2025-12-08
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 1
    [journal_id] => 6
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Environmental Economics, Commerce and Educational Management 
    [short_code] => IJCM
    [eissn] => 2348-814X
    [pissn] => 
    [home_page_wrapper] => images/products_image/6.ECEM.png
)
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