stdClass Object
(
    [id] => 18421
    [paper_index] => 202512-06-025349
    [title] => PREDICTING CONSUMER BEHAVIOUR AND GAP ANALYSIS ON SMARTPHONE MARKET IN INDIA
    [description] => 
    [author] => Dr. Megharaja B
    [googlescholar] => 
    [doi] => 
    [year] => 2025
    [month] => December
    [volume] => 12
    [issue] => 12
    [file] => fm/jpanel/upload/2025/December/202512-06-025349.pdf
    [abstract] => Smartphone is a mobile phone, it has an advanced mobile operating system designed to provide the user many characteristics of a handheld computer and advanced connectivity options (Anand Prakash et., al 2012). Technology economy placed crucial place in heartbeat of every economy in the world. The research has conducted consumer behaviour towards Smartphone on attributes captured through 5 point likert scale. The study captured 14 attributes of Smartphone was examined with importance and satisfaction in select brands with mean and t-value. The result derived statistically; there are highly significant important and satisfaction levels of consumers’ behaviour in Smartphone market. Entrepreneurs of android mobile manufactures have to consider all attributes and make them navigate as per the consumer taste and priority. 
    [keywords] => Attributes, Importance, Satisfaction and Gap analysis 
    [doj] => 2025-12-17
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 5
    [journal_id] => 6
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Environmental Economics, Commerce and Educational Management 
    [short_code] => IJCM
    [eissn] => 2348-814X
    [pissn] => 
    [home_page_wrapper] => images/products_image/6.ECEM.png
)
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