In contemporary society, the prices of most goods and services are predetermined through market mechanisms, contractual agreements, or regulatory frameworks, thereby ensuring stability and predictability for consumers and producers alike. However, the agricultural sector confronted with a markedly different scenario. Unlike manufacture products or service-based industries, the pricing of agricultural commodities is subject to considerable uncertainty, shaped by seasonal variations, climatic conditions, market fluctuations, and the bargaining power of intermediaries etc. This inherent volatility often places farmers at a disadvantage, exposing them to income instability and financial vulnerability. To address these problems, the Government of India introduced the Minimum Support Price (MSP) as a policy instrument designed to safeguard farmers against distress sales and to provide a guaranteed floor price for their produce. The MSP not only serves as a protective measure but also plays a crucial role in shaping rural livelihoods, influencing cropping patterns, and contributing to food security. Examining its impact, particularly in regions such as Kalyana Karnataka, where agriculture remains the backbone of the economy, is essential for understanding both the socio-economic benefits and the awareness of this policy framework. The paper makes an attempt to assess the awareness of MSP among the farming community and its socio-economic impact on the farmers income in the selected districts of Kalyana Karnataka Region. The study found less awareness among the farmers of KK region about MSP implications even though the MSP is significantly impacting the farmers income and agricultural investment in the Kalyana Karnataka Region.