The study is created to know about the challenges and technological requirements in cold chain logistics among the agriculture sector with that to know about their perception and strategies adopted by them in managing the challenges in cold chain logistics. The study is conducted with the cold chain logistics employees who face the issue in low utilization of existing cold storage facility for agriculture sector. The tools used to know the challenges, perception and strategies took place by using simple frequency, ranking analysis and factor analysis. The data has been collected from 63 respondents from the various cold chain logistics companies. It concludes that the logistics employees face issues such as technological issues and lack of awareness for low utilization of existing infrastructure and need government support to boost the cold chain logistics.