The study titled “Assessment of Students’ Buying Decisions towards Eco-Friendly Products in the Context of Environmental Sustainability” aims to examine the level of awareness, attitude, and purchasing behaviour of students toward eco-friendly products. Environmental sustainability has become an important concern due to increasing pollution, climate change, and depletion of natural resources. Eco-friendly products are designed to reduce environmental harm and promote sustainable consumption. This study focuses on understanding how students perceive such products and the factors that influence their buying decisions. The research mainly analyses variables such as environmental awareness, product availability, price, quality, and social influence that affect students’ purchasing choices. Data were collected from students using a structured questionnaire, and statistical tools such as percentage analysis and correlation were used to interpret the results. The findings indicate that many students are aware of environmental issues and show a positive attitude toward ecofriendly products; however, factors like high price and limited availability sometimes influence their purchasing decisions. The study concludes that increasing awareness programs, better marketing strategies, and affordable pricing can encourage students to prefer eco-friendly products. Promoting sustainable consumption among students can contribute significantly to environmental protection and long-term sustainability.