ARTIFICIAL INTELLIGENCE ADOPTION IN GREEN HRM: ENHANCING SUSTAINABLE ORGANIZATIONAL PRACTICES
Valmiki Girappagari Rakshitha, Putla Madhumathi, Minnam Reddigari Deepika, Dr. B. Ujwala
School of Commerce and Management, Mohan Babu University, Tirupati- 517102, Andhra Pradesh, India.
Abstract
The artificial intelligence (AI) is quickly changing the way human resource management is conducted and allowing organizations to be more efficient and sustainable. Simultaneously, these growing environmental issues and worldwide sustainability efforts have prompted organizations to implement Green Human Resource Management (Green HRM) practices that foster environmentally friendly Behavior among employees. Green HRM combined with the Artificial Intelligence has become a prospective method to enhance sustainable practices inside a company. Nevertheless, the studies that investigate the combined use of AI and Green HRM are scarce. This paper is going to examine the ways that the integration of AI technologies can assist and complement Green HRM practices in organizations.
The study highlights main functions of Green HRM which include green recruitment, green training and development, green performance management and green employee engagement. The AI-driven solutions, such as data analytics, automation, and intelligent decision-support systems, can assist organizations to adopt green HR practices, minimize paper use, and streamline their management of resources. Implementing AI and Green HRM strategies in the work of organizations, companies will be able to optimize their work and at the same time, support the sustainability of the environment. Other barriers to implementation identified in this study include employee willingness, technology support, and ethical issues, and discusses the ways AI reinforces Green HRM practices to improve sustainable organizational performance.
Keywords: Artificial Intelligence (AI), Green Human Resource Management (GHRM), Sustainable Organizational Practices, Environmental Sustainability, HR Analytics
Journal Name :
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EPRA International Journal of Environmental Economics, Commerce and Educational Management
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Published on : 2026-04-22
| Vol | : | 13 |
| Issue | : | 4 |
| Month | : | April |
| Year | : | 2026 |