DIRECT MARKETING METHOD IS PREFERRED BY THE PEOPLE DUE TO THE IMPACT CORONA VIRUS IN THE AHMEDNAGAR


Dr. Pakhale Kishor
Assistant professor , ashwamedh arts commerce night college ahmednagar
Abstract
Due to coronavirus disease, the world facing confusing and critical situation! Under this circumstance to government is first aim is to keep away the people from this. Government as a solution for this to keep a people is getting a safe the governments of all country are preferred lockdown. In the lockdown people are not permit to get out the house.in the lockdown people are how to fulfill his daily purchasing need and what the purchasing resources they are use in the pandemic situation. This study will suggest the people use to direct marketing and his tools in the pandemic disease situation, without going anywhere. In this study used mintab18 and SPSS software to testing, z-test and correlation testing method used.
Keywords: direct marketing, corona virus, covid-19, lockdown
Journal Name :
EPRA International Journal of Environmental Economics, Commerce and Educational Management

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Published on : 2021-06-09

Vol : 8
Issue : 6
Month : June
Year : 2021
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