THE PURPOSES OF USING OF AUTOMATED TELLER MACHINE MOBILE BANKING AND INTERNET BANKING SERVICES


Dr. Badugu Arunasree
Assistant Professor, Andhra University
Abstract
In the previous decade, there has been a huge drive amongst the banks to implement new technological arrangements since they realized that technology can help them to achieve a better competitive position. Today, most of the exchanges should be possible whenever from where the customer is. Introduction of Self Service Banking Technology, which comprises of ATM and Mobile Banking, Internet Banking has added a different dimension to banking. A noticeable move from conventional to channel-based banking was witnessed recently due to SSBT services. Bank customers use SSBT services for both informational and value-based purposes. However, the paramount purpose of using all SSBT services is informational in nature. The present research is a customer-centric an investigation based on Self Service Banking Technology (SSBT) in Andhra Pradesh. The intention of this research is to contemplate the purposes of using SSBT services, to examine the level of customer fulfilment and to analyse the problems confronted by the customers in using SSBT.
Keywords: ATM, I Banking, M Banking, V Banking, e-banking, Core Banking, SSBT
Journal Name :
EPRA International Journal of Environmental Economics, Commerce and Educational Management

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Published on : 2021-06-26

Vol : 8
Issue : 6
Month : June
Year : 2021
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