A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO COIMBATORE CITY
Mr. S. Muruganantham ,Ms K Vidhushaa
STUDENT, Dr NGP ARTS AND SCIENCE COLLEGE
In this pandemic situation people started to use online shopping for the safety purposes. So I decided to do the project as â€œA study on customer satisfaction towards online shoppingâ€. The main objectives of this study is to find out the prominent reason on customers satisfaction towards online shopping. To identify the factors influencing the level of satisfaction towards online shopping. To analyze the most purchasing goods in online. To know the problems they face during online shopping. Tools used in this project is Simple percentage analysis, Ranking Analysis and Likert scale Analysis. Most of the customers suggestion is to reduce the shipping charges. Some of the customers expects to improve the quality of the products. Most of the customers prefer home delivery. Online shopping is highly satisfied the customers. From this study it is concluded that most of the customer are satisfied with the Online shopping. It is identified that online shopping provides security at satisfactory level to the respondents. Most of the respondents purchases cloth items. So, it should focus on the cloth items to satisfy the customer. So, it should maintain the quality of the product to retain its customers.
Keywords: Online shopping, Customer satisfaction, Customer expectations.
Journal Name :
EPRA International Journal of Environmental Economics, Commerce and Educational Management
Published on : 2021-07-01