A STUDY ON CUSTOMER SATISFACTION TOWARDS AIRTEL NETWORK WITH SPECIAL REFERENCE TO COIMBATORE CITY


Dr.D.Sivasakthi , Ms C.Sudha
Student, Dr.N.G.P. Arts and Science College (Autonomous)
Abstract
The importance of this study is to examine the customers level of satisfaction towards Airtel Network in Coimbatore city. It also tried to find out the factors which influence the users and the customer expectation towards Airtel Network. The data has been collected by survey methods through questionnaire with 130 respondents. Tools used in this project were simple percentage analysis and likert scale analysis. On the basis of the study, it is found that customers are satisfied with the network coverage and its connectivity. The only thing that customer expects is its offers and schemes. These are some findings of the study. Most of the customer suggestion is to improve the speed of the network and also to reconstruct its tariff plans to maintain its competitive level. Thus, the study concluded that customers are satisfied with the Airtel Network and also it recommended to focus on promotional measure to enhance their service.
Keywords: Airtel Network, Customer satisfaction and expectation, Connectivity.
Journal Name :
EPRA International Journal of Environmental Economics, Commerce and Educational Management

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Published on : 2021-07-14

Vol : 8
Issue : 7
Month : July
Year : 2021
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