A STUDY ON CUSTOMERS SATISFACTION TOWARDS AMUL ICE CREAM WITH SPECIAL REFERENCE TO COIMBATORE CITY


Dr. R. Mayilsamy, Mr. Balamurugan.R
STUDENT, Dr NGP ARTS AND SCIENCE COLLEGE
Abstract
This study is based on the customer satisfaction on Amul ICE CREAM in Coimbatore city in the state of Tamilnadu. The study analysis the growth and performance of the company by using performance ratios. The various tools like simple percentage method and Likert scale were used for the study. The report analyses a brief image of the AMUL ICW CREAM through the report; attempts have been complete to assess the purpose for customers satisfaction of AMUL ICE CREAM. The suggestions given in this study will improve the overall growth of the company. Finally, AMUL ICE CREAM is performing well in terms of performance and it is satisfactory.
Keywords: company growth, company service, customer satisfaction.
Journal Name :
EPRA International Journal of Environmental Economics, Commerce and Educational Management

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Published on : 2021-08-07

Vol : 8
Issue : 8
Month : August
Year : 2021
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