COVID-19, DIGITALISATION AND ITS IMPACT ON IN THE INDIAN E- COMMERCE GROWTH (IN THE PRESENT CONTEXT)
Dr. Muninarayanappa, Arunkumar L S
Assistant Professor, RAMAIAH COLLEGE OF LAW
Digitalisation can be said as use of digital tools or devices in most of the sectors of India, like e-payment (electronic payment), e- education, by the use of digital modes to educate students, conferences and seminars, digitalisation in public and private sectors in India can lead to positive growth of e-commerce in the Indian sectors, like service sector and Industrial sectors. India is the second largest populated country in the world and largest market economy for most of the developed countries in the world like MNCâ€™s (Multi National Companies) like automobiles, telephone and communication, educational services, start-upâ€™s, call centres and global level entrepreneurs like to invest in India, But due to covid-19 has made most of the e-commerce sectors in states of India are in standstill position due to lock down situation. Only in some organised sectors there is processing of work through online (e-commerce) or in digital mode of transaction, but the unorganised sector workers and daily wage workers or migrants who travelled from far states are unable to earn for their lively wages. Indian government preference to health emergency and relief package of 20 Lakh crore Atmanirbhar Bharat Abhiyan is burden for Indian economic growth as the government is distributing from March 2020. This pandemic has made India`s GDP (Gross Domestic Product) growth rate prediction below 4%, according to the report of ADB (Asian Development Bank). IMF (International Monetary Fund) has predicted that Indian economy is expected to grow at -10.3 %, according to the source provided by â€œThe Hinduâ€. The purpose of this study is to analyse Covid-19 impact on Indian â€œe-commerce economyâ€ through, business and remedies to overcome the pandemic to the growth of e-commerce sector, by implementing various schemes like start up India, and self-reliant India by fiscal and monetary policies.
Keywords: Digitalisation, Covid-19, E-Commerce and Growth
Journal Name :
EPRA International Journal of Environmental Economics, Commerce and Educational Management
Published on : 2021-10-19