FACTORS AFFECTING CUSTOMER SATISFACTION CONCERNING ONLINE AND OFFLINE PURCHASING MOBILE PHONES


Ramatenki Dhanunjaya, Dr.G.Srinivas Rao
Research scholar, Osmania University
Abstract
The aim of the study is to examine the Factors affecting customer satisfaction concerning online and offline purchasing mobile phones. Data collected form 600 sample using convenient and snowball sampling and data were analyzing ANOVA and t-test using SPSS 21 version. The study result revealed that Factors such as Availability of Variety and brands of mobile phones, Features of Products; Appreciation from viewers and After sales service values showed that there had no significant difference between the factors affecting customer satisfaction concerning online and offline purchasing mobile phones, where as factors such as Product Efficiency; Product packaging; Payment Options and Comfort ability showed significant differences in customer satisfaction concerning online and offline purchasing mobile phones.
Keywords: Discounts & offers, Convenience of the product, Product quality, Product variety, Customer service, Product Performance.
Journal Name :
EPRA International Journal of Environmental Economics, Commerce and Educational Management

VIEW PDF
Published on : 2021-10-25

Vol : 8
Issue : 10
Month : October
Year : 2021
Copyright © 2022 EPRA JOURNALS. All rights reserved
Developed by Peace Soft