The number of coffee shops is increasing day by day. How to stand out among the peers mainly depends on factors such as commodities and prices, and must also consider a cup of high-quality coffee, so that customers can feel comfortable space and brand reputation, which will affect consumers. An important factor in more willingness to buy. The research object of this study is coffee-loving consumers, and the questionnaires are distributed by convenience sampling. A total of 486 questionnaires were distributed, and 452 valid questionnaires were recovered, with an effective recovery rate of 93%. The results of the study found that gender had a significant impact on a store’s good reputation. Consumers with different purchasing frequency groups have a significant impact on product quality, purchasing atmosphere, and good reputation.