Investor’s main objective is to earn higher returns keeping in mind the risk and liquidity factors. With this objective in mind, an investor is looking out for various investment avenues. A survey was conducted during the period July 2022 to August 2022. A sample of 150 individual mutual fund investors were surveyed through a pre-tested questionnaire. The investors were selected on the basis of those who have made prior investments in mutual funds and other investment methods and have some knowledge about the basic terminologies involved with Investments. An attempt has been made to find out the perception of investors regarding investment & in mutual funds and to identify the factors considered to be important by the investors before investing in any Investment Method vis a vis mutual fund. The study conducted shows that most investors are aware of various schemes of mutual funds and other Investment Methods. Diversification of portfolio and tax benefits are the main factors of mutual fund that allure the investors. Most investors are aware of advantages of Mutual Funds and the preferred reason for investing in Mutual Funds is consistent returns given by these funds