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CUSTOMER'S EXPERIENCES ON TRUSTWORTHINESS OF ELECTRONIC COMMERCE: ONLINE SELLING IN FOCUS


Julius Jonathan M. Ypon, Albert G. Musico
Graduate School, The Rizal Memorial Colleges, Inc, Davao City, Philippines
Abstract
The primarily goal of this study was to help internet users in the field of electronic commerce. The researcher intended to learn about customer perspectives and insights on online commerce. They also hoped to assist online business owners in developing beneficial strategies and techniques that would increase their companys sales. This study also aims to learn from customers who have already had enough experience with online shopping in order to guide other customers toward online shopping, to assist online business owners, and to provide information to netizens. In this study I employed the qualitative phenomenological research of which primary instrument was the data gathering through in-depth interview. On the participants experiences, the following emerged as the themes: trust, honesty and integrity. In this study, the respondents are 4 Male and 4 Female from residents of Gen. Malvar Brgy. 7-A. In the Chapter 3, the final results with the discussions are shown, presents the perspectives and insights of customers who have sufficient experience in online shopping in order to guide other customers toward online shopping, assist online business owners, and provide information to netizens.
Keywords: Customers Experiences, Trustworthiness, Electronic Commerce, Online Selling
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Published on : 2024-03-18

Vol : 12
Issue : 3
Month : March
Year : 2024
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