In the current digital age, robust digital infrastructure is crucial for the competitiveness and growth of micro, small, and medium enterprises (MSMEs). This research paper explores how digital infrastructure can transform MSME competitiveness, particularly focusing on the shift from areas with insufficient digital access, termed "digital deserts," to vibrant technological centers, or "tech havens." By conducting a thorough literature review, analyzing case studies, and undertaking empirical analysis, the paper examines the critical role of digital infrastructure in empowering MSMEs, fostering innovation, and promoting economic growth. Key areas of focus include defining and understanding digital deserts, identifying factors that contribute to their development, and exploring strategies for converting these regions into tech havens. Additionally, the paper highlights the impact of digital infrastructure on MSME competitiveness, underscoring opportunities for policymakers, MSME owners, and other stakeholders to bridge the digital divide and encourage inclusive economic growth. This research aims to provide a deeper understanding of how MSMEs can utilize technology to succeed in today's competitive business environment..