This article gives opinions as to some of the current and emerging future trends in marketing. It is written in accordance with the contemporary literature available and occurrences in the business world. The work is of an empirical nature and includes data and conclusions received through secondary research. The empirical study of the work is conducted on the basis of literature and the internet. Newspapers and magazines, articles, studies, reports, websites, online material and other related material has been reviewed. In the contemporary ever evolving world, especially in the Indian context, the phenomenon of going digital is at its best. The advancement in information technology especially in the use of the Internet has contributed greatly to the changes in the business operations and in the way business communicates with the customers. This paper focuses on digital marketing and identifies its impact on the purchase decision and brand recognition. It emphasizes the shift in the environment that marketers confront and opportunities over threats that are noticeable in the contemporary world. The paper assesses all current literature, recognition of the knowledge gaps and attempts to enhance the comprehension of how digital marketing influences consumer behavior.