IMPACT ASSESSMENT OF AI ON CONSUMER BUYING DECISION
Anita Kumari, Pooja Thakur
Department of Commerce, Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
Abstract
The proliferation of digital technology has greatly transformed consumer behaviour, as online platforms and cutting-edge technologies like artificial intelligence (AI) challenge and enhance consumer perceptions related to goods and services. This paper explores how artificial intelligence (AI) influences consumer behaviour, with a focus on AI-powered tools and technology. The findings reveal a positive link between AI and consumer buying decision and underscore AI's importance in modern business strategies, where personalized, data-driven experiences are key to maintaining customer loyalty. Nevertheless, the investigation also addresses challenges and ethical dilemmas, including algorithmic bias and data privacy, underscoring the necessity for businesses to strike a balance between the advantages of AI and these potential concerns in order to maintain consumer trust.
Keywords: Artificial Intelligence; AI-driven decision; Buying Behaviour; Consumer Behaviour; Predictive AI
Journal Name :
VIEW PDF
EPRA International Journal of Economic and Business Review(JEBR)
VIEW PDF
Published on : 2025-01-25
Vol | : | 13 |
Issue | : | 1 |
Month | : | January |
Year | : | 2025 |