stdClass Object
(
    [id] => 14917
    [paper_index] => 202501-04-019925
    [title] => IMPACT ASSESSMENT OF AI ON CONSUMER BUYING DECISION
    [description] => 
    [author] => Anita Kumari, Pooja Thakur
    [googlescholar] => 
    [doi] => https://doi.org/10.36713/epra19925
    [year] => 2025
    [month] => January
    [volume] => 13
    [issue] => 1
    [file] => fm/jpanel/upload/2025/January/202501-04-019925.pdf
    [abstract] => The proliferation of digital technology has greatly transformed consumer behaviour, as online platforms and cutting-edge technologies like artificial intelligence (AI) challenge and enhance consumer perceptions related to goods and services. This paper explores how artificial intelligence (AI) influences consumer behaviour, with a focus on AI-powered tools and technology. The findings reveal a positive link between AI and consumer buying decision and underscore AI's importance in modern business strategies, where personalized, data-driven experiences are key to maintaining customer loyalty. Nevertheless, the investigation also addresses challenges and ethical dilemmas, including algorithmic bias and data privacy, underscoring the necessity for businesses to strike a balance between the advantages of AI and these potential concerns in order to maintain consumer trust.
    [keywords] => Artificial Intelligence; AI-driven decision; Buying Behaviour; Consumer Behaviour; Predictive AI
    [doj] => 2025-01-25
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 4
    [journal_id] => 4
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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