stdClass Object
(
    [id] => 15242
    [paper_index] => 202503-04-020467
    [title] => EFFECTIVENESS OF SALES ANALYTICS IN SALES PERFORMANCE OF FAST-MOVING CONSUMER GOODS (FMCG)
    [description] => 
    [author] => Nagesha R , Dr. R. Thimmarayappa
    [googlescholar] => 
    [doi] => https://doi.org/10.36713/epra20467
    [year] => 2025
    [month] => March
    [volume] => 13
    [issue] => 3
    [file] => fm/jpanel/upload/2025/March/202503-04-020467.pdf
    [abstract] => Marketing analytics refers to qualitative and quantitative, structured and unstructured data used to drive strategic decision in relation to brandand revenue outcomes. Sales analytics is a sub-set of marketing analytics used to gather sales data and gauge sales performance. The Key Performance Indicator (KPI) of sales analytics is sales growth. Sales growth is a metric that measures the ability of sales team to increase revenue over a fixed period. The present paper is focusing on the factors influencing on sales growth of selected FMCG.
    [keywords] => Sales Analytics – Sales Growth, Metrics – sales growth factors.
    [doj] => 2025-03-06
    [hit] => 
    [status] => 
    [award_status] => P
    [orderr] => 3
    [journal_id] => 4
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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