The introduction of the Goods and Services Tax (GST) in India represented a pivotal moment in the nation’s economic reforms. It consolidated various indirect taxes into a singular tax framework, improving transparency and easing compliance processes. This research examines the effects of GST on consumer attitudes and the functioning of Micro, Small, and Medium Enterprises (MSMEs). By utilizing a structured survey distributed among different age demographics, the research assesses alterations in buying habits, price sensitivity, invoice clarity, and overall awareness of GST. While certain consumer segments have gained from enhanced transparency and more equitable pricing, others report dissatisfaction due to higher costs and the perceived complications involved. The research also provides policy suggestions to alleviate these issues and strengthen the GST system.