This paper examines economic models aimed at improving the profitability of industrial enterprises in conditions of market instability. It analyzes approaches to cost management, business process optimization, and profit reinvestment strategies. Flexible production models, digital transformation, and crisis management strategies are discussed as key elements for adapting enterprises to changing market conditions. Special attention is given to methods of quantitative analysis of the effectiveness of the strategies applied. The conclusions focus on identifying the factors influencing profitability and optimizing processes to ensure stability and competitiveness in uncertain environments.