This study makes an effort to assess the challenges faced by tapioca farmers in the sales process. The research is based entirely on primary data collected through a structured interview schedule administered to farmers. The survey was carried out in Salem District, Tamil Nadu, with a sample of 500 respondents selected using a simple random sampling technique to ensure fair representation. A carefully designed interview instrument was employed to gather information on the issues encountered by farmers. To test the reliability of the measurement scale, the data were subjected to item analysis, and Cronbach’s alpha coefficient was calculated to determine internal consistency. Subsequently, factor analysis and correlation analysis were applied to identify the farmers’ attitudes toward tapioca cultivation and to explore the functional aspects of the problems they face during sales.