Due to the complexity of IT impacts and multiple interpretations of value, determining the IT value can be difficult. This paper introduces a conceptual framework for evaluating IT value within a single firm despite its complexity. Our research combines design science with an examination of five real-world scenarios. Using the conceptual framework, we may look at value from three different perspectives: 1) from the standpoint of diverse stakeholders, 2) from the perspective of valuing logics, and 3) from the perspective of assessment views. It’s important to consider all of these viewpoints because they help to build the foundation for understanding how specific value information might fulfill the demands of IT-related decision making and how to evaluate and communicate it.