A study of understanding the aspects which drive Information Technology services start-ups to effectively manage to start up, sustain and grow the business in India is explored in this study. After the initial 2 years of the venture formation, start-up saga continues to the growth stages and understanding the challenges of sustaining and growing the Information Technology Services start-up organizations in India, which has been a major contributor to Indian Exports and GDP growth has been the core research area of this study. The business challenges faced during initial set up years (0-2 years) may vary from business challenges faced during growth years (2-10 years). Research Objectives focus on studying initial years as well as growth years of the Information Technology Services start-ups to understand the similarities, differences in the attributes needed during various lifecycle stages of the organization. The qualitative study addresses understanding the characteristics of success factors in Information technology services start-up and the specific problem in the lack of understanding the various business challenges and reasons behind various aspects that leads to the success or failure of technology start-ups. Key words: Job satisfaction, achievement, training development, HRM an improved success rate for start-ups may help to attract investors, might retain existing jobs. Success Rate may attract many new entrepreneurs to come forward to build on their dream ideas into businesses and contribute more to economic growth through creation of jobs, sustenance of jobs with successful business growth and innovative solutions to the society at large domestically as well as globally.