BUSINESS INSTRUCTOR AND ENTREPRENEUR: EXPLORING THE CONNECTIONS


Mariem Amamou
Assistant professor, University of Jeddah
Abstract
This paper aims to lay down a theoretical and methodological basis to empirically study the success factors of the relationship between entrepreneurs and their business instructors during business creation. Our empirical study examined 150 past experiences of Tunisian Entrepreneurs with their business instructors. To this end, factor and bivariate analyses of a questionnaire-based survey of trust, communication and commitment variables are used. Our main results showed that a successful relationship mainly depends on the quality of the business instructor and their material implication in the business creation process. Furthermore, these relationships lack of mutual commitment can hinder the business creation process.
Keywords: Entrepreneur, Entrepreneurship, Business instructor, Tunisian companies, Survey of trust, Communication, commitment, Factor analyses, Bivariate analysis, Tunisia.
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Published on : 2022-05-06

Vol : 10
Issue : 5
Month : May
Year : 2022
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