THE BUYING RESPONSE MODEL ATR FOR SPORTS SPONSORSHIP ACTIVITIES -EVIDENCE FROM SPORTS SPONSORSHIP MARKET IN JORDAN

Prof Iyad A. Al-Nsour, Dr. Firas Jamil Al-Otoum

THE BUYING RESPONSE MODEL ATR FOR SPORTS SPONSORSHIP ACTIVITIES -EVIDENCE FROM SPORTS SPONSORSHIP MARKET IN JORDAN

Prof Iyad A. Al-Nsour, Dr. Firas Jamil Al-Otoum

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EPRA International Journal of Economic and Business Review(JEBR)

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Published on : 2022-10-06

Vol	:	8
Issue	:	6
Month	:	June
Year	:	2020

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