stdClass Object
(
    [id] => 7698
    [paper_index] => EW201910-02-002942
    [title] => THE STUDY ON STUDENTS ATTITUDE AND PREFERENCE TOWARDS  MOBILE MESSENGERS
    [description] => <ol>
	<li>Jashandeep singh &nbsp;&nbsp;&ldquo;Mobile messaging through android phones: an empirical study to unveil the reasons behind the most preferred mobile messaging application used by the college going students&rdquo;.[International Journal of multidisciplinary and current research Vol.2, year &ndash; 2014 pg 29- 35 ].</li>
	<li>Jay P. Trivedi, Sunil Kumar and Sukanya Kundu &ldquo;A study of mobile application preferences of youth and future scope&rdquo;[ Research journals of marketing Vol 2, No 3, Year 2014,pg 54 -60]</li>
	<li>Rishi&rdquo;Let&rsquo;s talk about mobile messaging apps, Whatsapp and its competitors in India&rdquo; [article of mobile thinking, year 2014, <a href="http://www.mobithinking.net">www.mobithinking.net</a>]</li>
	<li>Shamala D.N &ldquo;Unravelling the Indian messaging apps usage behavior&rdquo; [ <a href="http://www.insights@inmobi.com">www.insights@inmobi.com</a> , year2014]</li>
	<li>Shaan Tan&ldquo;22 of the best mobile messaging apps to replace SMS on your smartphone&rdquo;[ article Year 2014 <a href="http://www.shutterstock.com">www.shutterstock.com</a> ].</li>
</ol>

    [author] => Ms.S.Subhashree
    [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en
    [doi] => 
    [year] => 2019
    [month] => October
    [volume] => 7
    [issue] => 10
    [file] => eprapub/EW201910-02-002942.pdf
    [abstract] => <p>The motivation for messenger is rising among students because it creates affection, inclusion, sociability, entertainment, relaxation, escape and fashion. These medium is to sustain a sense of connection. There are various portals are available which provides messengers free of charge, they are preferred by millions of people around the world. Mobile applications (apps) have been gaining rising popularity due to the advances in mobile technologies and the large increase in the number of mobile users. Consequently, several app distribution platforms, which provide a new way for developing, downloading, and updating software applications in modern mobile devices, have recently emerged.</p>

<p><strong>KEY WORDS:</strong> Messenger, entertainment, mobile applications&nbsp;</p>

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    [award_status] => P
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    [journal_id] => 4
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    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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