CSR is an approach undertaken by large business organisations to achieve balance of environmental and social imperatives along with economic issues not only gain competitive advantage by improving brand image and reputation but also to   enhance customer loyalty. It can help companies get easy access to capital and markets which helps in increasing sales and profits, operational cost savings, improved productivity and quality and efficient human resource base.

This research paper explores the rationale of   large business houses which are interested in investing their money in a variety of socially relevant projects /enterprises and   the impact of CSR. The paper would examine the policy of Government of India its importance of CSR in encouraging the skill developmental initiatives for improving the employment generation, employability enhancement Public healthcare and improvement in overall business climate in the country. CSR needs to be embedded through the whole business, not merely mandatory philanthropic projects as required by the law. UNICEF, OECD   and other global welfare organizations echo these concerns, arguing that an emphasis on corporate-charity partnerships is deflecting pressure on companies to change their business practices. The paper concludes with emerging contours of CSR practices by business organizations and public policy implications.

KEY WORDS:  Corporate Social Responsibility, Skill Development, Employment Generation, Social entrepreneurship, customer loyalty