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RELATIONSHIP BETWEEN CONSUMER BEHAVIOR AND ECOLOGICAL BELIEF TOWARDS GREEN FOOD PRODUCT


Dr.B.Vimala
,
Abstract

This paper deals with the relationship between the consumer behaviour and ecological belief towards green food product. The study was conducted in Chennai, Tamil Nadu. Chennai has the maximum number of organic shops and customers are comparatively aware about green products. The organic shops in Chennai have extended their sales in all varieties of products such as organic vegetables, fruits, cereals, pulses, greens, packaged items and FMCG products etc. These varieties of products attracts more numbers of customers.

KEYWORDS: consumer behaviour, consumer attitudes, environmental opportunities,   

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Published on :

Vol : 7
Issue : 8
Month : August
Year : 2019
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