A STUDY ON MARKETING OF TRIBAL PRODUCTS IN TAMILNADU
Tribals artisans and MFP gatherers need to be provided a sustainable livelihood strategy through skill upâ€gradation and platform to sell their goods. TRIFED is the only body at the National level which had been dealing with the marketing of tribal products and produce for the past some years. It has moved forwards alright but not at a pace as was envisaged. Reasons have been many which have been dealt in detail in the preceding sections but the primary problem has been in the reverse logic of functioning that tribals are for the market and not vice versa.
KEYWORDS: tribal, products, market, TRIFED.